Using extensive case studies of successful global corporations, this book explores the impact of national culture on the corporate strategy and its execution, and through this ultimately business success—or failure. It does not argue that different cultures lead to different business results, but that all cultures impact organizations in ways both positive and negative, depending on the business cycle, the particular business, and the particular strategies being pursued. Depending on all of these factors, cultural dynamics can either enable or derail performance. But recognizing those cultural factors is difficult for business leaders; like everyone else, they too can be blind to the culture of which they are a part.

An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. It’s no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.

Foreign to Familiar is a splendidly written, well-researched work on cultures. Anyone travelling abroad should not leave home without this valuable resource! Sarah's love and sensitivity for people of all nations will touch your heart. This book creates within us a greater appreciation for our extended families around the world and an increased desire to better understand them.

For centuries, fame and fortune was to be found in the west - in the New World of the Americas. Today, it is the east which calls out to those in search of adventure and riches. The region stretching from eastern Europe and sweeping right across Central Asia deep into China and India, is taking centre stage in international politics, commerce and culture - and is shaping the modern world.